ARTIST BOOK Beginning in the 1960s, select Los Angeles artists began to mimic the look and feel of commercial marketing strategies by treating viewers as consumers. Allen Ruppersberg ran Al’s Grand Hotel, an art project that doubled as a fully-functional hotel, located at 7175 Sunset Boulevard in Hollywood, for a little over a month in 1971. Individual rooms in the two-story craftsman-style house in Hollywood were redecorated in various styles, such as the Jesus Room and the Bridal Suite. The hotel also hosted Saturday evening concerts by artists such as Ruppersberg’s friend and fellow Chouinard alum, Terry Allen.
This is the EXTREMELY RARE CATALOGUE for the famous work/ event (12)pp with 13 b/w images of the rooms 'The Jesus Room' 'The Bridal Suite 'The Day Room' and within each room listing the objects which were for sale and the price, VG in original white card covers with some age discolouration but not severe and with small art & project sticker on rear cover.
AN IMPORTANT SCARCE ITEM.